PepsiCo anuncia compra da fabricante de biscoitos Mabel
A PepsiCo anunciou nesta quinta-feira (10) a compra do Grupo Mabel, fabricante de biscoitos e salgadinhos. O negócio ainda está sujeito à aprovação do Cade (Conselho Administrativo de Defesa Econômica). A empresa não divulgou o valor do negócio.
O biscoito é o carro-chefe da produção da Mabel, que detém as marcas Mabel, Elbi’s, Kelly e Skiny. Já a PepsiCo é detentora das marcas Elma Chips, Quaker, Toddy e Toddynho.
O negócio será detalhado durante coletiva de imprensa às 16h30 em Goiânia, na sede da Mabel, com os principais acionistas da empresa.
"“A PepsiCo vem concentrando esforços na construção de seu portfólio global de macrosnacks", informou comunicado da PepsiCo.
No entanto, nos últimos anos o grupo apostou na diversificação para atender principalmente à emergente classe C. Em decorrência disso, os salgadinhos têm ganhado importante participação na receita da Mabel.
Disputa
Além da PepsiCo, disputavam o negócio as empresas multinacionais Bunge e a Bimbo.
A Mabel foi fundada em 1953 por imigrantes italianos. Inaugurou sua primeira fábrica em 1962, em Ribeirão Preto (SP), e o primeiro parque industrial, em Aparecida de Goiânia (GO), em 1975. Depois, vieram as fábricas do Rio de Janeiro (89); Três Lagoas (MS), em 98; Itaporanga D'Ajuda (SE), em 2000; e Araquari (SC), em 2004.
O forte crescimento no mercado a partir dos anos 90 foi similar à carreira política de um dos seus principais proprietários, Sandro Mabel. Ele foi eleito estadual em Goiás pelo PMDB em 1990 e federal em 1994, 2002, 2006 e 2010. Ele, porém, foi voto vencido dentre os acionistas, já que não queria vender a empresa.
Com informações do Valor Online
PepsiCo Buys Brazilian Cookie Maker Grupo Mabel
PepsiCo Inc. (PEP) acquired privately held Grupo Mabel, the second-largest maker of cookies in Latin America, in a bid to strengthen the food-and-beverage company's business in key emerging markets.
Mabel is a producer of cookies, crackers and snacks in Brazil under brands that include Mabel, Elbi's, Kelly and Skiny. It has five manufacturing plants and makes more than 200 products. Mabel will join PepsiCo's existing portfolio of brands in Brazil, which includes Elma Chips, Quaker, Toddy Chocolate Powder and Toddynho Chocolate Milk.
PepsiCo beat out other global food companies in an auction for Mabel, according to Brazilian media. Financial terms were not disclosed, though people familiar with the matter said the deal valued Mabel at $520 million.
The transaction, which was reported in the works last week, is subject to post-closing review by Brazil's Council for Economic Defense.
"PepsiCo continues to build its global macro-snacks portfolio and make strategic investments that will drive our business performance and unlock long-term growth opportunities," said John Compton, chief executive officer of PepsiCo Americas foods and global snacks group. "Brazil is an extremely important market for PepsiCo and this acquisition well positions us in a key segment in the snack category there."
PepsiCo has had handful of recent acquisitions and development projects in Latin America, including its purchase of Argentina-based cookies and crackers company Dilexis, the opening of a manufacturing plant in Brazil and an April deal to exclusively supply soft drinks to more than 1,000 Burger King Corp. restaurants in Latin America and the Caribbean.
Pepsi has seen double-digit sales increases in recent quarters, helped by acquisitions and growth in its snacks business and emerging markets. But like other consumer-products companies, its bottom line is being stung by sharply higher commodity costs, which are expected to rise close to $1.6 billion this year. The company is also investing heavily in a new ad campaign for its flagship Pepsi-Cola drink, which dropped to the No. 3 spot in the U.S. soda market last year, behind regular Coke and Diet Coke.
Last month, the company said its third-quarter earnings rose as price increases helped offset a jump in costs.
PepsiCo shares were up 0.5% at 62.54 in early trading.
http://online.wsj.com/article/BT-CO-20111110-711897.html
PepsiCo Buys Brazilian Cookie Maker Grupo Mabel
PepsiCo Inc. (PEP) acquired privately held Grupo Mabel, the second-largest maker of cookies in Latin America, in a bid to strengthen the food-and-beverage company's business in key emerging markets.
Mabel is a producer of cookies, crackers and snacks in Brazil under brands that include Mabel, Elbi's, Kelly and Skiny. It has five manufacturing plants and makes more than 200 products. Mabel will join PepsiCo's existing portfolio of brands in Brazil, which includes Elma Chips, Quaker, Toddy Chocolate Powder and Toddynho Chocolate Milk.
PepsiCo beat out other global food companies in an auction for Mabel, according to Brazilian media. Financial terms were not disclosed, though people familiar with the matter said the deal valued Mabel at $520 million.
The transaction, which was reported in the works last week, is subject to post-closing review by Brazil's Council for Economic Defense.
"PepsiCo continues to build its global macro-snacks portfolio and make strategic investments that will drive our business performance and unlock long-term growth opportunities," said John Compton, chief executive officer of PepsiCo Americas foods and global snacks group. "Brazil is an extremely important market for PepsiCo and this acquisition well positions us in a key segment in the snack category there."
PepsiCo has had handful of recent acquisitions and development projects in Latin America, including its purchase of Argentina-based cookies and crackers company Dilexis, the opening of a manufacturing plant in Brazil and an April deal to exclusively supply soft drinks to more than 1,000 Burger King Corp. restaurants in Latin America and the Caribbean.
Pepsi has seen double-digit sales increases in recent quarters, helped by acquisitions and growth in its snacks business and emerging markets. But like other consumer-products companies, its bottom line is being stung by sharply higher commodity costs, which are expected to rise close to $1.6 billion this year. The company is also investing heavily in a new ad campaign for its flagship Pepsi-Cola drink, which dropped to the No. 3 spot in the U.S. soda market last year, behind regular Coke and Diet Coke.
Last month, the company said its third-quarter earnings rose as price increases helped offset a jump in costs.
PepsiCo shares were up 0.5% at 62.54 in early trading.
http://online.wsj.com/article/BT-CO-20111110-711897.html
